As Part of the Strategic Brand Management Process,each Company and Offering

question 71

Multiple Choice

As part of the strategic brand management process,each company and offering must represent a distinctive ________ in the mind of the target market.

• A) promotion
• B) cell
• C) big idea
• D) ad
• E) organizational concept

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Definitions:

Status

The relative social, professional, or other standing of someone or something within a particular context or society.

Resources

Assets, materials, or finances available to an individual or organization to complete tasks or achieve goals.

Compliance

The act of conforming, acquiescing, or yielding to a request, wish, or demand, often within a specific context such as laws, guidelines, or social norms.

Persuasion

A deliberate attempt to influence the attitudes and/or behavior of another person.