Francis Kelly and Barry Silverstein Define a ________ as One

question 41

Multiple Choice

Francis Kelly and Barry Silverstein define a ________ as one that stands out,not just in its own product category but from all other brands,and that achieves significant results in the marketplace.

• A) point-of-difference
• B) breakaway brand
• C) point-of-parity
• D) negatively correlated brand attribute
• E) fragmented market

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Definitions:

Designing

The process of envisioning and planning the creation of objects, systems, or interactions with a focus on functionality, aesthetics, and user experience.

Producing

The act of creating or manufacturing goods and services, often involving a combination of raw materials, labor, and machinery.

Nonprofit Marketers

Individuals or teams who specialize in promoting the goals, services, and mission of nonprofit organizations, often with limited budgets and resources.

Social Media Tools

Digital tools and platforms used for creating, sharing, or exchanging information and ideas in virtual communities and networks.