If Your Task Was to Construct a Positioning Statement for a New

question 92

Multiple Choice

If your task was to construct a positioning statement for a new product that your company was considering as an addition to your product portfolio,what would be the best first step for you to take

• A) State the product's cost
• B) State the product's membership in a category
• C) State who manufactured the product
• D) State the image of the product
• E) State who would distribute the product

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Definitions:

Employee Attitudes

The feelings, beliefs, and values that employees hold towards their work, workplace, and colleagues.

Motivation

The reason or reasons one has for acting or behaving in a particular way; an internal process that activates, guides, and maintains behavior over time.

Lifecycle

refers to the series of stages that an entity, product, or project goes through from its initiation or creation to its termination or conclusion.

Ascendency

The process or state of gaining control, authority, or dominant influence over others or a situation.