Markets Often Need Modification to Be Able to Grow and Flourish.When

question 116

Multiple Choice

Markets often need modification to be able to grow and flourish.When AARP began to recruit members that were 50-55 years of age instead of pursuing their normal target market of 65+ seniors,it was using a market modification strategy called ________.

• A) converting nonusers
• B) entering new market segments
• C) winning competitors' customers
• D) value vision
• E) age discounting

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Definitions:

Risk of Loss

The legal responsibility regarding who bears the financial burden if goods are damaged or lost during transaction or shipment.

Destroyed

To have been made unusable or ruined beyond repair.

Performance

In contract law, performance refers to the fulfillment of a contractual duty, as promised in a contract.

Place of Delivery

The specific location agreed upon by the parties in a contract where goods are to be delivered or services are to be provided.