In a Positioning Statement,the Case for the Product Rests on Its

question 88

Multiple Choice

In a positioning statement,the case for the product rests on its ________.

• A) product category
• B) points-of-difference
• C) target consumer
• D) consumer need
• E) brand

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Definitions:

Vibrios

A genus of spiral-shaped bacteria, some species of which can cause foodborne infection, typically acquired from eating undercooked seafood.

Parasites

Organisms that live on or in a host organism and get their food at the expense of their host.

Anaerobes

Organisms, especially bacteria, that do not require oxygen for growth and may even die in its presence.

Biochemical Reactions

Chemical processes that occur within living organisms to maintain life, involving substances like enzymes and hormones in metabolic pathways.