Assume That You Are the Marketing Manager for a Large

question 7

Essay

Assume that you are the marketing manager for a large appliance manufacturer.You have had five quarters of rapid sales growth and would like to prolong the eventual downturn that always follows periods of high growth for as long as possible.You also know that any one of six strategies for sustaining rapid market growth can be used to achieve your objective.What are the six generally accepted strategies for sustaining rapid growth in a market from which you will make your choice answer: The firm uses several strategies to sustain rapid market growth,and they are: (1)improves product quality and adds new product features and improved styling; (2)adds new models and flanker products; (3)enters new market segments; (4)increases its distribution coverage and enters new distribution channels; (5)shifts from product-awareness advertising to product-preference advertising; or (6)lowers prices to attract the next layer of price-sensitive buyers.

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Definitions:

Pricing Strategy

The approach a company uses to determine the best price for its products or services to maximize profits and meet customer expectations.

Tacit Collusion

Coordination between competing firms that occurs without direct communication, often through price signaling or market strategies, avoiding explicit agreements.

Cartel

An association of independent businesses or countries that agree to coordinate production, pricing, and marketing of a product to monopolize a market or maximize profits.

Dominant-Strategy Equilibrium

A situation in game theory where one strategy is better than others, regardless of what any other player chooses.