Examlex
David Aaker cites seven market dynamics that can result in the emergence of new product categories.Identify four of them.
Null Hypotheses
A statement that assumes there is no significant difference or effect in a population, and any observed difference is due to sampling or experimental error.
p-value
A measure used in statistical hypothesis testing to determine the significance of the observed data under a specific hypothesis, often testing if an effect exists.
Standard Deviation
A technique for quantifying the degree of variation or gap among a batch of numbers.
Random Sample
A random sample is a subset of individuals chosen from a larger population where each member has an equal chance of being selected, ensuring the representativeness of the sample.
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