Examlex
Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment.Briefly list and characterize those forces.
Three Components
In psychology, it refers to the model of attitudes comprising cognitive, affective, and behavioral components.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort or conflict from holding contradictory beliefs, attitudes, or behaviors simultaneously.
Marketing Context
The combined factors and situations that influence and define the market environment in which a business operates.
Salient Beliefs
Specific beliefs an individual holds to be most important or relevant at a given time, often guiding decision-making and behavior.
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