In Satisfying Customer Needs,a ________ Marketer Discovers and Produces Solutions

question 132

Multiple Choice

In satisfying customer needs,a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.Sony is a good illustration of such a marketer.

• A) responsive
• B) anticipative
• C) combative
• D) manipulative
• E) creative

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Definitions:

New Customer Segments

Identifying and targeting previously unrecognized groups of customers with specific needs or preferences within a market.

Diversification Strategy

A business approach that involves entering into new markets or creating new products to spread risk and depend less on a single market or product line.

Forward Integration

A business strategy where a company controls the distribution or supply chain for its products by moving downstream in the production process, often to get closer to the end consumer.

Acquire Supplier

Acquiring a supplier involves taking over or merging with a company that provides essential goods or services to your business, aiming to streamline operations or secure supply chains.