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If Your Company Monitors Competitive "Share of Mind," What Is

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If your company monitors competitive "share of mind," what is your company monitoring


Definitions:

Total Capital

The sum of a company's debt and equity, representing the total funds available to the business for use.

Cash Dividend

A payment made by a corporation to its shareholders, usually as a distribution of profits.

Date of Record

The specific date set by a corporation on which the shareholders of record are identified and entitled to receive dividends or distributions.

Shareholder's Investment

The total amount of money that shareholders have invested in a company.

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