When Companies Search for New Ways to Satisfy Customers and Distinguish

question 119

Multiple Choice

When companies search for new ways to satisfy customers and distinguish their offering from others,they look at the ________ product,which encompasses all the possible augmentations and transformations of the product.

• A) consumption system
• B) expected
• C) potential
• D) augmented
• E) basic

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Definitions:

Policy Limits

The highest sum an insurer will disburse for a claim covered by the policy.

Subrogation Clause

A clause in an insurance policy that allows the insurer to assume the legal rights of the insured to seek recovery from third parties responsible for causing an insured loss.

Faulty Stove

A stove that has defects or malfunctions, potentially causing inconvenience or danger to users.

Homeowners' Insurer

An insurance company that provides policies to homeowners, covering losses and damages to an individual's house and assets in the home.