Examlex
The ________ of the product mix refers to the total number of items in the mix.
Geert Hofstede
A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.
Cultural Dimensions
Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Global Marketers
Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.
Global Communication Strategy
A plan for managing and deploying communications across international borders, taking cultural and linguistic differences into account.
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