As the Marketing Manager for a Product Often Referred to as a "Commodity

question 123

Essay

As the marketing manager for a product often referred to as a "commodity," you know that incremental sales and profits lies not in physical differentiation but in "service" differentiation.As you compose a memo to your boss regarding the concept of "service" differentiation,you note the six areas where service differentiation can make a difference.List these six areas for service differentiation.

---

Definitions:

Prompt Payment

The act of settling a transaction or invoice on or before the due date.

Financing Cost

The interest and other costs incurred by a company to borrow funds or access other forms of financing.

Bad Debt

Money owed to a company that is not expected to be paid by the debtor, often leading to a write-off.

Credit Policy

A Credit Policy is a set of guidelines that govern the extension of credit to customers, outlining the criteria for extending credit and the terms of repayment.