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As you contemplate the introduction of your company's newest services,you think that the offering of a service guarantee would be a "marketing coup" and completely surprise your competition.You remember that your marketing management text stated that guarantees are most effective in two situations.What are these two situations
External Cost
Costs of a transaction that affect people other than the buyer or seller, typically not reflected in the market price.
Air Pollution
The presence of harmful substances in the air, often resulting from human activities, leading to environmental and health issues.
Tennessee
A U.S. state located in the southeastern region, known for its music heritage, particularly in cities like Memphis and Nashville.
Government Intervention
The actions taken by a government to influence or regulate various activities within its economy.
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