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Brand Personality Is an Important Image Dimension for Services

question 41

True/False

Brand personality is an important image dimension for services.


Definitions:

Ideal Values

Principles or standards of behavior considered most important and desirable by an individual or group.

Everyday Action-directed

Pertaining to activities or tasks that people engage in on a regular basis, with a focus on achieving specific outcomes.

Job Performance

The level of effectiveness and efficiency with which an employee performs their job duties.

Vice Versa

A Latin phrase that means the other way around; it indicates that the relationship or situation can be reversed.

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