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Services Must Consider Developing a Brand Hierarchy and Brand Portfolio

question 50

True/False

Services must consider developing a brand hierarchy and brand portfolio that permits positioning and targeting of different market segments.


Definitions:

Gift Giving

The act of presenting others with gifts as a means of expressing affection, appreciation, or for social or ritual purposes.

Mindful

Being conscious of what you are doing, thinking, and sensing at any given moment.

Intercultural Competence

The ability to communicate effectively and appropriately with people of other cultures.

Mindfulness

A practice of maintaining a non-judgmental state of complete awareness of one's thoughts, emotions, or experiences on a moment-to-moment basis.

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