As a Newly Hired Marketing Associate,you Have Asked Your Boss

question 113

Essay

As a newly hired marketing associate,you have asked your boss if the firm has service-quality specifications spelled out for ensuring exceptional customer service.His answer is "no,we all know what the consumer expects; after all,we have been doing this for over 30 years." Recalling your marketing management services marketing chapter,you identify this attitude as a factor leading to the creation of what gap in the service-quality model

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Definitions:

Career Centers

Facilities or services provided by educational institutions or organizations to help individuals plan and advance their careers.

Internal Factor

Any factor within an organization that can affect its operations, performance, and strategy, such as culture, employees, or internal processes.

Projected Job Market

An estimation of the future availability of employment opportunities in various sectors.

Location Preferences

Individual or organizational priorities regarding geographical location when making decisions about living, working, or situating businesses.