Today Customers Expect Channel Integration to Work Smoothly

question 2

Multiple Choice

Today customers expect channel integration to work smoothly.Which of the following is NOT one of the characteristics of channel integration

• A) The ability to order the product online and pick it up at a retail location
• B) The ability to return an online purchase at the retail location
• C) The right to receive discounts based on total online and off-line purchases
• D) Offering gift certificates that can be redeemed online and off-line
• E) None of the above are characteristics of channel integration

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Definitions:

Postponement

A supply chain strategy that delays the final assembly or customization of a product until the latest possible time to better match demand and reduce inventory costs.

Overall Profits

The total financial gain obtained by a business after subtracting all expenses from the revenue.

Manufacturing Expense

Costs directly associated with the production of goods, including materials, labor, and factory overhead expenses.

Single Product

A business strategy or production model focused on the manufacture or sale of one specific product.