Some Intermediaries Use Strategic Planning,advanced Information Systems,sophisticated Marketing Tools,measure Performance

question 142

Multiple Choice

Some intermediaries use strategic planning,advanced information systems,sophisticated marketing tools,measure performance on a return-on-investment basis,segment their markets,improve their target marketing and positioning,and ________.

• A) contend with dwindling customer bases
• B) aggressively "squeeze" manufacturer margins
• C) aggressively pursue takeover strategies
• D) dominant the manufacturers they do business with
• E) aggressively pursue market expansion and diversification strategies

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Definitions:

Empirically

Refers to knowledge or information gained through observation, experience, or experiment rather than through theory or pure logic.

Reaction Formation

Disguising unconscious content by turning it into its opposite.

Repression

A psychological defense mechanism where unpleasant thoughts, feelings, or desires are excluded from conscious awareness.

Denial

A psychological defense mechanism where a person refuses to accept reality or facts, effectively protecting themselves from uncomfortable or painful emotions.