The First Step to Retail Category Management Is to ________,Which

question 96

Multiple Choice

The first step to retail category management is to ________,which means deciding where to draw the line between product categories.

• A) set goals
• B) choose the audience
• C) figure out tactics
• D) define the category
• E) figure out the category's role

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Definitions:

Consumer Choice

The freedom of consumers to decide what goods or services to purchase among different options available in the market.

Climax Of The Sixties

A term potentially referring to the peak of significant cultural, social, and political movements during the 1960s, including civil rights, counterculture, and anti-war protests.

Feminine Mystique

A term popularized by Betty Friedan's 1963 book, describing the dissatisfaction among women in the 1950s and 1960s with the limited role of housewife and mother imposed on them by society.

Cuban Missile Crisis

Tense confrontation caused when the United States discovered Soviet offensive missile sites in Cuba in October 1962; the U.S-Soviet confrontation was the Cold War’s closest brush with nuclear war.