According to A

question 127

Multiple Choice

According to A.C.Nielsen Company,when considering whether to stock a new product,store mangers are most influenced by ________.

• A) generous financial incentives to the trade
• B) a well-designed advertising and sales promotion plan
• C) attractive packaging that will catch consumers' attention
• D) strong evidence of customer acceptance
• E) none of the above

---

Definitions:

Net Operating Income

A company's gross income minus operating expenses, excluding taxes and interest charges, giving insight into the operational efficiency of the company.

Contribution Margin Ratio

The percentage of each sale that exceeds the variable costs and contributes to covering fixed costs and generating profit.

Traceable Fixed Expenses

Fixed costs that can be directly linked to a specific business segment or product.

Segment Margin

The amount of profit or loss generated by an individual segment of a business after deducting direct and traceable costs.