One Implication of the Concept of Brand Equity Is That

question 36

Multiple Choice

One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter.In other words,if a consumer has an equally strong,favorable,and unique brand association between two media,then the impact in terms of brand equity should be ________.

• A) prominent
• B) identical
• C) different
• D) measurable
• E) actionable

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Definitions:

Demographic Shifts

Changes in the characteristics of a population over time, which can include age, ethnicity, gender distribution, and so forth.

Social Change

The transformation of culture, behavior, social institutions, and social structure over time, often seen as a necessary aspect of societal progress or development.

Emergent Norm Theory

A sociological hypothesis that posits individuals in a crowd behave not out of pre-existing norms, but from norms that emerge and are accepted within the crowd during the event.

Contagion Theory

A theory in social psychology that suggests ideas, attitudes, and emotions spread through a population like a contagious disease, influencing group behavior.