The Eight Steps in Developing Effective Communications Start with the Basics

question 130

Multiple Choice

The eight steps in developing effective communications start with the basics: identifying the target audience,determining the objectives,designing the communications,________ ,and establishing the budget.

• A) selecting the advertising copy
• B) managing the process
• C) choosing the media mix
• D) selecting the channels
• E) measuring results

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Definitions:

Retaliation

Adverse action taken by an employer against an employee as punishment for engaging in legally protected activity, such as complaining about discrimination or harassment.

Union Activities

Various actions undertaken by labor unions including organizing, bargaining, striking, and other efforts to protect and advance members' interests.

Injunctions

Legal orders issued by a court that direct a party to do or refrain from doing specific acts, often used in labor disputes to halt strikes or picketing.

Yellow Dog Contracts

Employment agreements where the employee pledges not to join a labor union during the term of employment; these are illegal in the United States.