Companies Must Consider Several Factors in Developing Their Communications Mix

question 111

Multiple Choice

Companies must consider several factors in developing their communications mix: type of product market,consumer readiness to make a purchase,and the stage in the ________.

• A) product life cycle
• B) marketing mix
• C) advertising mix
• D) buying process
• E) none of the above

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Definitions:

Purchased Components

Components or parts bought from external suppliers for use in the manufacturing process of a product.

Strictly Liable

Strict liability refers to the legal responsibility for damages or injury, even if the person found strictly liable was not at fault or negligent.

Safe Condition

Safe condition denotes an environment or situation that poses no risk of injury or harm to people.

Mishandling

Inappropriate or careless management, leading to damage or loss.