In Assessing the Collective Impact of an IMC Program,the Overriding

question 77

Multiple Choice

In assessing the collective impact of an IMC program,the overriding goal is to create the most effective and efficient communications program possible.Which of the following is NOT one of the six criteria used to help determine whether communications are truly integrated

• A) Clutter
• B) Coverage
• C) Contribution
• D) Commonality
• E) Complementarily

---

Definitions:

Ethical Lapses

Instances where individuals or organizations fail to act in accordance with their ethical principles or standards.

Supply Chain

A system involving the production, handling, and distribution of goods and services, from raw materials to the final consumer.

Make-Or-Buy Decision

A strategic choice businesses make between internally manufacturing a product or purchasing it from an external supplier.

Outsourcing

The practice of hiring third-party vendors to perform tasks, handle operations or provide services that are either difficult to manage or outside the expertise of the main business.