If a Consumer Has an Equally Strong,favorable,and Unique Brand Association

question 68

Multiple Choice

If a consumer has an equally strong,favorable,and unique brand association of Subaru with the concepts "outdoors," "active," and rugged" because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year,the impact in terms of Subaru's brand equity should be ________.

• A) identical
• B) confusing
• C) heightened
• D) long lasting
• E) none of the above

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Definitions:

Balanced State

A condition of mental or emotional stability where stresses and forces are well managed or in equilibrium.

Attraction

A force that draws people together, often based on physical appearance, similarity, or personality traits.

Group Therapist

is a mental health professional specialized in facilitating therapeutic sessions for groups, aiming to address and treat psychological issues collectively.

Intrarole Conflict

Occurs when there are incompatible demands within the same role, leading to stress and difficulty in role performance.