The Starting Point in Planning Marketing Communications Is an Audit

question 38

Multiple Choice

The starting point in planning marketing communications is an audit of all the potential ________ that customers in the target market may have with the brand and the company.

• A) consumers
• B) interests
• C) interactions
• D) usages
• E) exposures

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Definitions:

Expanding Political Participation

The broadening of the opportunity and capacity for individuals and groups to engage in the political process, including voting, campaigning, and holding public office.

Greater Liberties

A term that may refer to expanded freedoms and rights for individuals or groups, often within the context of a society or political system.

Old Northwest

A historical term referring to the territory northwest of the Ohio River and east of the Mississippi, which was crucial in early American expansion and settlement.

Internal Borderland

Areas within a country that exist at the intersection of different cultural, ethnic, or geopolitical regions, often creating a site of mixed identities and conflict.