One Implication of the Concept of Brand Equity Is That

question 36

Multiple Choice

One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter.In other words,if a consumer has an equally strong,favorable,and unique brand association between two media,then the impact in terms of brand equity should be ________.

• A) prominent
• B) identical
• C) different
• D) measurable
• E) actionable

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