In Micromodels of Marketing Communications,the Four Classic Response Hierarchy Models

question 108

Multiple Choice

In micromodels of marketing communications,the four classic response hierarchy models includes all of the following EXCEPT ________.

• A) communications model
• B) innovation-adoption model
• C) hierarchy-of-effects model
• D) AIDA
• E) BAMT

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Definitions:

Yield Curve

A graphical representation that shows the relationship between interest rates and the maturity dates of debt securities.

Treasury Bond

A long-term, government-issued security with a fixed interest rate and maturity of more than 10 years, considered to be one of the safest investments.

STRIPS

Separate Trading of Registered Interest and Principal of Securities; a form of a bond that separates its interest payments from its principal repayment obligation, enabling investors to hold and trade them separately.

Expectations Theory

A theory related to the term structure of interest rates, suggesting that the long-term interest rates reflect expected future short-term interest rates.