Advertising Can Be Used to Build Up a Long-Term Image

question 31

Multiple Choice

Advertising can be used to build up a long-term image for a product and usually contains the qualities of impersonality,amplified expressiveness,and ________.

• A) invitation
• B) motion
• C) sound and sight
• D) pervasiveness
• E) intrusion

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Definitions:

Superego

In psychoanalytic theory, the part of the personality that represents ethical or moral standards and strives for perfection.

Oedipus Complex

In Freudian theory, a child's feelings of desire for the opposite-sex parent and jealousy and envy towards the same-sex parent.

Ego

In psychoanalytic theory, the part of the personality that balances the demands of the id, superego, and reality.

Id

A component of Freud's model of the psyche that is responsible for instinctual drives and operates based on the pleasure principle.