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Two-sided messages are more effective when negative associations must be overcome.
Collective Rituals
Shared ceremonies or practices performed by a group, often with symbolic importance, that reinforce group identity and cohesion.
Collective Cohesion
The degree to which members of a group or society feel connected and united towards achieving common objectives.
Structural Cohesion
The resilience of a group to withstand stress due to the way its social structure is configured and the strength of the connections among its members.
Collective Cohesion
The bonding together of members in a group, which fosters unity, trust, and a sense of belonging.
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