In Measuring Communication Results,senior Managers Want to Know the Outcomes

question 83

True/False

In measuring communication results,senior managers want to know the outcomes and revenues resulting from their communications investments.

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Definitions:

Confidence Interval

A spectrum of values obtained from sample statistics that has a high probability of encompassing an unknown parameter of the population.

Sample Size

The number of observations or data points collected or selected from a population for the purpose of statistical analysis.

Sample Proportion

A statistic that estimates the fraction of the total population that exhibits a specific attribute, calculated from a sample.

Standard Error

A statistical measure that estimates the accuracy with which a sample distribution represents a population by using standard deviation.