Your Responsibility Is to Spend the Company's Communications Dollars Efficiently

question 60

Multiple Choice

Your responsibility is to spend the company's communications dollars efficiently.As a result,you have collected the costs of the various forms of the communications mix.Your decision on "where" to spend your company dollars will be determined ________.

• A) according to its ability to build brand equity and drive brand sales
• B) according to its ability to reach the most consumers
• C) according to its ability to return the "most bang for the buck"
• D) according to its ability to communicate the "message" most creatively
• E) according to its ability to have the highest return on investment

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Definitions:

Informal Social Movement

A social movement that emerges to challenge a specific local issue.

Lobbying

The act of attempting to influence the decisions of government officials, often by special interest groups or representatives of businesses.

PETA

An organization known as People for the Ethical Treatment of Animals, which advocates for animal rights, opposing practices like fur farming and animal testing.

Book Club

A group of individuals who meet regularly to discuss a book or books that they have read and express their opinions, likes, dislikes, etc.