Dannon Makes It a Priority to Drive Traffic to Its

question 101

Multiple Choice

Dannon makes it a priority to drive traffic to its Dannon Yogurt homepage so that the company can benefit from the twin paybacks of (1) forging direct relationships with customers and (2) building a database of its best customers.This is an example of ________.

• A) personal selling
• B) integrated marketing communications
• C) coordinating media
• D) brand linkages
• E) direct marketing

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Definitions:

Closing Entries

Journal entries made at the end of an accounting period to transfer the balances of temporary accounts to permanent ones, thereby preparing the temporary accounts for the next accounting period.

Journalize

The act of recording transactions in a company's journal, which is the first step in the accounting cycle.

End-of-Period Spreadsheets

Financial spreadsheets compiled at the end of an accounting period to summarize the financial status and operations of a business.

Accounting Records

Documentation and books kept for the purpose of tracking all financial transactions, assets, liabilities, and equity of a business.