When Retailers Buy More Cases Than Are Needed in a Region

question 76

Multiple Choice

When retailers buy more cases than are needed in a region in which the manufacturer offered a deal and ship the surplus to their stores in nondeal regions,is known as ________.

• A) forward buying
• B) purchasing intent
• C) de facto buying
• D) trade buying
• E) diverting

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Definitions:

Tangible Objects

Physical items that can be seen, touched, and measured, as opposed to abstract concepts or virtual items.

Organizational Culture

A set of shared values, beliefs, and practices that characterizes an organization and guides its members' behaviors.

Cultural Values

The core principles and ideals upon which an entire community exists and functions, shaping behavior and setting standards for what is important.

Subcultures

Groups within a larger culture that have their own distinct values, behaviors, and traditions.