Examlex
In deciding to use a particular type of consumer promotional incentive,marketers have several factors to consider.List these factors and briefly explain them.
Pricing Scheme
A strategy or formula used to determine the selling price of goods or services, taking into account costs, market conditions, and consumer demand.
Reservation Price
The maximum price a consumer is willing to pay for a good or service or the minimum price a seller is willing to accept.
Additional Profit
The increase in profit that results from an additional unit of sale or from adopting a new strategy beyond the normal operations.
Price Discrimination
A pricing strategy where identical or substantially similar goods or services are sold at different prices by the same provider in different markets.
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