The Main Advantage of Nontraditional Media Is That a Very

question 146

Multiple Choice

The main advantage of nontraditional media is that a very precise and-because of the nature of the setting involved-captive audience often can be reached in a ________ manner.

• A) new
• B) effective
• C) cost-effective
• D) targeted
• E) individualized

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Definitions:

Useful Life

The estimated duration a fixed asset is expected to be economically usable, with normal wear and tear, for its intended purpose.

Differentiation Value

The unique value that a product or service offers to distinguish it from its competitors, enhancing its appeal to consumers.

Return on Investment

A performance measure used to evaluate the efficiency or profitability of an investment, calculated as the net profit from the investment divided by its cost.

Selling Price

The price at which a product or service is offered to customers for purchase.