In Deciding to Use a Particular Type of Consumer Promotional

question 53

Essay

In deciding to use a particular type of consumer promotional incentive,marketers have several factors to consider.List these factors and briefly explain them.

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Definitions:

Gasoline

A volatile, flammable liquid used primarily as fuel in internal combustion engines.

Labor Unions

are organizations that represent the collective interests of workers in negotiations with employers over wages, working conditions, and other aspects of employment.

Social Issues

Problems that influence a considerable number of individuals within a society, often relating to matters that impact people's personal lives and interactions.

Other Countries

Pertains to nations different from one's own, implicating a global perspective or comparison.