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Why are more and more companies investing funds into creating "experiences" for their consumers
Unnecessary Risk
A hazard or danger embarked upon without a justifiable purpose, often avoidable and unwarranted.
Gatekeeper
An individual or entity that controls access to something, often used in the context of deciding who gets access to information, resources, or areas within organizations.
Informant
A person who provides valuable information or insights about a specific group, culture, or phenomenon for research purposes.
Bargainer
An individual or entity engaged in negotiation or bargaining to reach mutually beneficial agreements or resolve disagreements.
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