If a Person Clicks on Three Web Sites Related to Auto

question 37

Multiple Choice

If a person clicks on three Web sites related to auto insurance,then visits an unrelated site for sports or entertainment,auto insurance ads may show up on that site.This is an example of ________.

• A) interstitials
• B) behavioral targeting
• C) rich media
• D) paid-search advertising
• E) pay-per-click advertising

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Definitions:

Sexual Orientation

An inherent or immutable enduring emotional, romantic, or sexual attraction to other people.

Experimental Group

A group made up of subjects who receive a treatment in an experiment.

Caffeine

A stimulant found in coffee, tea, cola, and other beverages that affects the central nervous system, often used to reduce fatigue and increase alertness.

Case Study

A carefully drawn biography of the life of an individual.