An Objective of a Direct-Mail Campaign Is to Solicit an Order

question 57

Multiple Choice

An objective of a direct-mail campaign is to solicit an order from the prospects.Your firm's latest direct-mail offer was mailed to 100,000 targeted consumers.To date,you have received 2,000 orders for your offer.Based upon what the industry's historical order-response rate,has this campaign been successful

• A) Yes, a 2% rate is considered good.
• B) No, the 2% rate is below acceptable standards for a mailing.
• C) No, the 2,000 orders does not cover the marginal costs of the mailing.
• D) No, the level is below acceptable levels.
• E) Cannot tell without more information.

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Definitions:

ATP Synthase

ATP Synthase is an enzyme complex found in the mitochondria and chloroplasts that synthesizes ATP from ADP and inorganic phosphate during cellular respiration and photosynthesis.

Chemiosmotic Mechanism

A process by which ATP is produced in the mitochondria and chloroplasts via the movement of protons across a membrane.

Inner Membrane

The membrane located within an organelle, such as the inner membrane of mitochondria, involved in processes like ATP synthesis.

ATP Per Molecule

A reference to the amount of adenosine triphosphate produced or consumed by a biochemical reaction per molecule involved.