One of the Important Guidelines for Pioneering E-Mail Marketing Is

question 21

Essay

One of the important guidelines for pioneering e-mail marketing is for the provider to "give the customer a reason to respond." Explain.

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Definitions:

Bank Of America

A multinational investment bank and financial services holding company based in the United States, serving millions of customers worldwide.

Riegle-Neal Interstate Banking

Legislation passed in the United States in 1994 that allowed bank holding companies to acquire banks in other states, effectively removing barriers to interstate banking.

FDIC

Stands for the Federal Deposit Insurance Corporation, a U.S. government agency that provides deposit insurance to depositors in American commercial banks and savings institutions, protecting them against bank failure.

Federal Reserve

The central banking system of the United States, responsible for setting monetary policy, regulating banks, and ensuring financial stability.