You Work for a Company That "Manages Its Customers" as Much

question 12

Essay

You work for a company that "manages its customers" as much as it "manages its products," and whose focus is on providing value to their customers.This firm is practicing what form of marketing

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Definitions:

Relatedness

The need to interact, be connected to, and experience caring for others, considered a fundamental psychological need.

Homeostasis

The tendency of a biological system to maintain stable internal conditions despite external changes.

Drive-reduction Approach

A theory in psychology that posits motivation arises from the need to reduce drives from physiological states of tension, such as hunger or thirst.

Motivation Approach

The study or practice of understanding the processes that activate, guide, and maintain goal-oriented behaviors.