The ________ Method of Measuring Customer Preferences Presents Pairs of Items

question 128

Multiple Choice

The ________ method of measuring customer preferences presents pairs of items and asks the consumer which one is preferred in each pair.

• A) rank-order
• B) paired-comparison
• C) monadic-rating
• D) alpha-testing
• E) beta-testing

---

Definitions:

Job Description

A formal account of an employee's responsibilities, duties, and the scope of their role within an organization.

Qualifications

The skills, experience, and education that make an individual suitable for a particular job or task.

You-attitude

A communication approach focusing on the audience's needs and interests, making messages more personal and engaging.

Prospecting Letter

A type of business letter written with the aim of introducing oneself to a potential client or employer, often to inquire about job opportunities or propose a business arrangement.