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Concept Testing of Prototypes Is Particularly Easy with Radically Different,new-To-The-World

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Concept testing of prototypes is particularly easy with radically different,new-to-the-world products.


Definitions:

Recorded Interview

An interview whose contents have been documented through audio or video recording.

Objective

An unbiased and impartial stance or goal that is not influenced by personal feelings or opinions.

Personal Biases

Individual preconceptions or prejudices toward specific groups, topics, or ideas that can affect judgment and decision-making.

Investigation Plan

A structured approach outlining the steps and methods to be used in conducting an investigation.

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