Your Firm Has a New-Product Concept That Seems to Be

question 51

Multiple Choice

Your firm has a new-product concept that seems to be a sure winner.You have estimated that the cost of development is $1 million,which the company does not have.As a result,this sure winner does not get out of the idea stage.This is an example of ________,which is one of the factors hindering new-product development.

• A) shortages of new ideas
• B) cost of development
• C) faster required development times
• D) corporate culture
• E) capital shortage

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Definitions:

All Classes

Refers to all the social groups or strata within a society, encompassing a broad spectrum of socioeconomic positions from the wealthiest to the poorest.

Countercultures

Social groups that reject mainstream cultural norms and values, often advocating for alternative lifestyles and social reforms.

Social Structure

The organized pattern of social relationships and institutions that together constitute society, shaping individuals' roles and interactions.

Serious Threat

A significant potential harm or danger that can have adverse effects on individuals, groups, or communities.