Combining Two Product Ideas or Concepts to Create a New

question 33

Multiple Choice

Combining two product ideas or concepts to create a new offering,for example,oil change/lubrication facilities with cafés,is an example of ________.

• A) lateral marketing
• B) internal marketing
• C) mind mapping
• D) morphological analysis
• E) forced relationships

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Definitions:

Accounts Payable

Liabilities to creditors that are short-term financial obligations arising from purchasing goods or services on credit.

Accrual Basis

An accounting method that records income and expenses when they are earned or incurred, regardless of when the cash is actually received or paid.

Internal Service Funds

Funds used by a government or organization to account for the financing of goods or services provided by one department to other parts of the organization, on a cost-reimbursement basis.

Special Revenue Funds

Governmental funds intended to be used for specific revenue sources that are legally restricted to expenditure for particular purposes.