A ________ Occurs When the Company Permits a Poor Idea

question 80

Multiple Choice

A ________ occurs when the company permits a poor idea to move into development and commercialization.

• A) dual error
• B) brand failure
• C) GO-error
• D) DROP-error
• E) product error

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Definitions:

Credit And Debit Cards

are financial tools used for electronic transactions; credit cards allow borrowing against a line of credit, while debit cards withdraw funds directly from a bank account.

Carrying More Cash

The practice of holding a greater amount of liquid assets or physical currency on hand than usual, often for transactional purposes or as a precaution.

Psychological Pricing Tactics

Pricing strategies that aim to influence a customer's perception of the price to make a product more attractive, such as pricing items just below a round number.

Prestige Pricing

Prestige pricing is a pricing strategy where prices are set higher than average to create a perception of exclusivity and high quality, appealing to status-concerned buyers.