When We Talk About "Early Adopters" for a New Product

question 126

True/False

When we talk about "early adopters" for a new product, we are concerned with those opinion leaders who carefully search for new technologies that might give them a dramatic competitive advantage.

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a devaluation of other groups or cultures.

Effective Leadership

refers to the ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organizations of which they are members.

Cultural Competence

The ability of individuals and organizations to effectively interact, work, and engage with people from different cultural backgrounds.

Viewpoints

The positions or perspectives from which something is considered or evaluated, reflecting a person's attitude, beliefs, or knowledge on a subject.