When Tide Introduces a New Fragrance of Laundry Detergent,some Consumers

question 44

Multiple Choice

When Tide introduces a new fragrance of laundry detergent,some consumers who buy the new fragrance switch from other Tide variants,as opposed to from other brands.The income lost on the other Tide variants is called ________.

• A) dragalong income
• B) incremental income
• C) disruptive income
• D) intrinsic income
• E) cannibalized income

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Definitions:

Chronological Pattern

An organizational method where events or steps are presented in the order they occurred in time, from earliest to most recent.

RFP

Request For Proposal; a document issued by an organization to solicit proposals from potential providers as part of a competitive bidding process.

Cover Letters

Written documents submitted with a job application, explaining the applicant's credentials and interest in the open position.

Transitions

Pertains to the process or a period of changing from one state or condition to another, especially in the context of moving from one slide or idea to another in presentations or documents.